LIFFT is a veteran and woman owned lingerie store for the full cupped and full-figured woman. We are located in the Layton Hills Mall on the first floor. We encourage every woman that visits us to allow us to conduct a personalized bra fitting to ensure you leave with a properly fitting quality piece that will support you daily. From our own research, we have found that well over 90% of women that walk into our doors are wearing the wrong size of bra; our mission is to educate women on how a bra is supposed to fit, and provide you with a place to find sizes that are difficult to find in other stores. Aside from bras we also sell sports bras, nightwear, shapewear, underwear, and swimwear. The brands we carry are Elomi, Freya, Fantasie, and Goddess; and we can special order any current product from them as well. We offer the lowest possible prices for these brands and we have special military, first responder, and teacher promotions (with valid identification).